E-Commerce Trends for 2017 No Entrepreneur Should Miss
Digital commerce has been around for quite a while now and is firmly established in Australia, just as it is in every major economy of the globe. Nevertheless, there are still innovations and developments every passing quarter. In many ways, 2017 will be even more exciting for digital entrepreneurs as e-commerce really picks up. What are the latest trends in website design and online commerce that small business people can take advantage of?
1. Individualised Content
As data gathering about potential clients goes on in greater numbers as well as in frequently more sophisticated ways, content will be tailored to their tastes and preferences. At the moment, this tends to impact the banner adverts surfers see, but web designers will increasingly focus their own content to match their visitors' expectations. This might be as simple as adjusting the pricing currency based on where the visitor resides to highly complex algorithms which will only show certain products or services to visitors based on what they've already looked at elsewhere.
2. Automated Chatting
As more consumers get used to interacting with artificial intelligence in their everyday lives, so they will become accustomed to doing so from even medium-sized enterprises' online stores. Large corporations already offer bots for visitors to chat to which understand and respond to their inquiries in real time. Soon, this will be the norm for smaller businesses, too, and do away with the need for real people to answer telephone inquiries.
3. Better Delivery
With much of Australia being hard to reach for smaller businesses, improved delivery standards are only likely to be the norm if you operate from a city. Having said that, urban customers are going to be increasingly focused on getting their orders to their door in hours. Online shoppers who have been used to two-day delivery turnarounds for their orders will soon no longer tolerate this length of time. Same day delivery, perhaps delivered by taxi companies, is going to be much more important to future generations of e-commerce clients.
4. Social Media Shopping
The role of social media should never be underestimated by e-marketing professionals. Going forwards, placing orders through social media platforms will start to take off, so you can expect some customers to bypass your official website entirely. Get prepared for a generation brought up on social media to take to this trend with a great deal of enthusiasm - it might change the way you operate forever!